An insightful exchange on culture and brand between The Muse CEO Kathryn Minshew and Textio CEO Kieran Synder
“Company culture” is simple (and simple to maintain) when you’re a small team. It’s when you begin to scale that you realize all the new people and processes could bust — or boost! — your existing culture. Defining and deciding by organizational values becomes a priority.
As founders of high-growth startups that are helping other organizations improve their cultures, this issue is doubly relevant to The Muse CEO Kathryn Minshew and Textio CEO Kieran Snyder. In addition to mindfully scaling their own cultures as they grow their businesses, they’re also leading teams who build culture and talent solutions for thousands of top companies, from McDonald’s to AT&T. Lucky for us all, they found time to sit down in front of the cameras to talk shop.
In this 8-part video series featuring a wide-spanning conversation between the two founders, you’ll learn:
- The difference between company culture and employer brand
- Why you need to be intentional (and honest) about your culture
- Using data and language to attract the right talent for your company
- How to measure improvements in your employer brand
- Many more first-hand insights from these experienced founders
The full series is available now. Start watching here.
Enjoy!
