Growing up I loved to watch my Grandma cook. She was a magical cook and would say “a little bit of salt” … “oops, too much” and then rebalance the cookie dough with other ingredients. Whipping around the kitchen effortlessly, mixing in this and that until they were perfect!
When I started to cook, I tried to follow her example. However my “little bit of salt” turned into “oops need more flour” … “or salt?” … “oh geez, how do I need more eggs?!” until I had a salty, runny, pile of dough spilling over onto the counter. I could never rebalance. No guess work could get me to the right consistency. I thought I hated cooking.
It wasn’t until later in life I learned that I hated cooking without a recipe. A recipe provided the help and guidance to actually make delicious cookies, in the correct quantities.
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Writing is the same way. Often people think they don’t like writing. When perhaps it’s because that they don’t know the recipe. At Textio, we love data, and we use it to help writers create the most attractive job posts.
Specifically, there are some things that do not belong in job listings. Just like you don’t add pickles to cookies, you don’t add orange phrases to job posts. And there are some phrases that make your job listings perform better, the chocolate chips, the green phrases. But then there are the tricky phrases where some is perfect, but if you have too much, it’s terrible.
Textio now provides guidance in the editor to help you find and improve the ratios. No more guessing or an illusion of magic, now you can simply look for the orange underlines!
Introducing Orange Phrase Underlines
To create this feature, we looked at what guidance people didn’t follow, where they left points on the table for their Textio score. Not surprisingly, people tend to not follow guidance for tricky concepts, such as the ratio of active to passive language or percent of adjectives. This makes sense, as these elements are not easy to spot or correct. On top of that, not all adjectives and passive language is bad, some is good! Textio’s incredible database of 350 million job listings and hiring outcomes has found that it’s a delicate, and constantly-evolving balance.
The Textio platform now underlines these words and phrases orange so they are easy to find and change. The orange underlines (and familiar guidance) only appear when there is too much of an element.
You can quickly scan the document and, in the case of adjectives, remove the unbalanced word with a single click! And when you’ve removed or rewritten so that it’s no longer a problem, the remaining orange underlines disappear.
This is a game changer! The recipe is calibrating in front of your eyes as your content changes.
It’s now easier than ever for writers to raise their Textio score, fill their roles 17% faster, and achieve the perfect, delicious job listing for their audience.