Job posts that use non-discrimination language continued to make gains in hiring performance over the last year
Textio published a number of stories about the impact of inclusive language on hiring performance last year, including this piece from our CEO Kieran Snyder, explaining why we launched one-click publishing of equal opportunity statements in our writing platform. As she noted at the time, the data is clear: “candidates from all demographic groups are significantly less likely to apply to jobs” that are missing an equal opportunity statement.
So it came as no surprise to us that a phrase like “gender equality” ranked as the #1 mover on our 2016 list of winners and losers in tech hiring language last month. Digging into the data a little deeper, the pattern is consistent across related language:
- gender identity
- sexual orientation
- individuals with disabilities
- veteran status
If we look at the data trends for these diversity-related phrases over millions of job posts from last year, they are all associated with significantly improved hiring performance over time. In other words, job posts that contain these terms are now more likely to result in quick hires than they were at the beginning of 2016.
