For the second week in a row, Lego Batman soared to the top of the Box Office charts. Lego was as huge while I was growing up as it is today. The movie’s broad base of appeal, the nostalgia for adults and current love their kids, contributed to its mega success.
This got me thinking, while a lot has changed since I was a kid, a lot of the toy manufacturers have stayed the same. Still grossing big revenues and making new toys are names from my childhood — Mattel, American Girl, Hasbro, and Fisher-Price. I decided to take a look at how these companies compare on the hiring front by looking at their Textio Index rankings.
Many of these companies have shifted their products in the last 25 years, from adding diversity, to adding new technologies to their toys. While many of these moves have been lauded, Lego in particular received a lot of flack when they released their “girls-centric” line of toys, Lego and friends. I wanted to see if this played out in the gender tone of their job posts. As we have seen, the gender tone of a job posts predicts who applies and who a company will hire. As it turns out Lego actually is biased toward slightly feminine tone in their job posts, and Fisher-Price is biased slightly masculine.
Lego actually is biased toward slightly feminine tone in their job posts
None of the toy companies we looked at currently have a Textio Score above 50, which is the overall average for the 50,000+ companies listed in the Textio Index. Lego is at the top of the list with a score of 47; the next closest is American Girl with 35. Hasbro comes in as the lowest of the five, with a score of just 23.
