Blog / Employer Branding

What cities are “competitive?”

What cities are “competitive?” 8 places where competitive language is good or bad in job posts.
8 places where competitive language is either good or bad in job posts

The business world is competitive by nature, but just how competitive you want to sound in your employer brand may depend on exactly where you are trying to hire. Textio’s hiring data shows that while in some cities using “competitive” phrases will help you hire better, in other cities it will actually depress your hiring performance. And it’s not always intuitive. Who would think that sounding competitive in New York City was a bad thing? And maybe Miami isn’t as laid back as you thought…

Where competitive is best

Cities where “competitive” means a job is most likely to fill quickly:

  1. London
  2. Sydney
  3. Washington, DC
  4. Miami

Where competitive is worst

Cities where “competitive” means a job is most likely to fill slowly:

  1. New York
  2. Seattle
  3. Los Angeles
  4. San Francisco

Topics: Employer Branding, Hiring, Recruiting, Uncategorized, Data, Competition