Where is “cool” not cool?
Another example of how location can change the language that works
Tim Halloran
Senior Director of Brand Experience
More proof that work culture is highly localized: statistically, jobs that are described as “cool” fill faster in London, but slower in NYC and Sydney. And London is not alone; check out this list of cities where the word “cool” used in a job post could either hurt or help your recruiting performance, depending on where you are hiring.
